About CSS Branding

Business Growth Starts With a Strong Brand Identity
At CSS Branding New York, we help businesses develop a cohesive visual identity, define their mission, and showcase their values and culture in a way that connects with their audience. We create brands your customers recognize, trust, and engage with, ensuring every touchpoint is consistent and memorable.

Your Boutique Branding & Marketing Partner in NYC
We are a full-service New York branding agency transforming bold ideas into unforgettable brand experiences. Specializing in hospitality marketing, lifestyle branding, wellness marketing, and e-commerce brand growth, we combine strategy, storytelling, and performance marketing to craft content that drives real results.

Leadership with Creative Vision & Strategic Precision
Founded by Connie Scarpa and Didik, a creative strategist and brand consultant based in NYC, CSS Branding blends hospitality expertise, lifestyle marketing, and influencer partnerships to help brands stand out in today’s fast-moving digital world. Connie leads with vision, curates with intention, and delivers with style — blending cultural awareness with aesthetic execution so brands remain relevant, profitable, and unforgettable.

More Than Design — CSS Branding Builds Brands That Perform

At CSS Branding, we do more than make things look good — we build brands that grow and convert. As a New York-based performance marketing and branding agency, we design with purpose, strategy, and measurable results in mind. Clients choose us because they need content that performs, visuals that stick, and a brand presence that drives bookings, sales, and recognition.

We work across industries — from restaurants and nightlife to personal brands, beauty clinics, e-commerce, and events — delivering every project with a creative edge and a data-driven marketing engine.

Whether you’re launching a new brand, refreshing your identity, or need a full-service social media management team in NYC, we have the expertise, tools, and creative vision to make it happen.

Hospitality & Restaurant Branding Agency in New York

In hospitality, a great brand sells more than a menu — it sells an experience. Our work with restaurants, bars, and nightlife venues focuses on creating the vibe, visuals, and voice that keep guests coming back. From menu design and event marketing to Instagram reels that go viral, we turn dining and nightlife into brands that live beyond the venue.

Lifestyle & Personal Brand Strategy NYC

Your personal brand is your biggest asset. For creators, entrepreneurs, and influencers, we craft visual identities, content calendars, and brand narratives that feel authentically you while maximizing reach, engagement, and monetization opportunities.

Beauty & Wellness Branding Agency NYC

For med spas, salons, and wellness brands, we combine luxury aesthetics with conversion-driven marketing. From before-and-after content to Google-optimized websites, we help your business attract the right clients and turn first-time visitors into repeat customers.

E-Commerce Brand Growth & Social Media Marketing

Online brands live and die by their ability to capture attention quickly. We create scroll-stopping content, manage paid social ads, and design conversion-focused websites that increase both traffic and sales for e-commerce businesses.

Why Your Brand Must Feel Like You in 2025

In today’s fast-moving market, authenticity is the ultimate growth strategy. Your brand isn’t just a logo, color palette, or Instagram feed — it’s your energy, voice, and the feeling you leave with your audience.

A polished website is important, but without a clear, human voice, your audience will scroll past. Consumers want to connect with brands that feel real.

The Personal Touch Drives Engagement

Our clients see the biggest spikes in engagement when we showcase the human side of their business. Behind-the-scenes content, founder stories, and real client testimonials create emotional connections that translate into loyalty and sales.

Consistency Is the Key to Brand Loyalty

Success comes from showing up every day — in your social media, events, email marketing, and PR. We keep your content calendar full, your voice consistent, and your visuals on-brand, so your audience always knows and remembers you.

Full-Service Branding & Marketing Solutions

CSS Branding delivers results through:
• Brand Strategy & Visual Identity – logos, colors, typography, and guidelines.
• Content Creation – short-form video, photography, and storytelling.
• Social Media Management – planning, posting, and community engagement.
• Influencer Marketing – sourcing, partnerships, and collaborations.
• Website Design & Development – SEO-friendly, mobile-first, and conversion-focused.
• Event Marketing – concepts, promotion, and on-site coverage.

💡 Ready to grow your brand?
Let’s create a performance-driven strategy that feels authentic and delivers results. Book a strategy call with CSS Branding New York today.